Crisis or Opportunity?

Pacific Retail Capital Partners pivots ancillary income strategy to support a new way of living that changed overnight.

If you ask the team at Pacific Retail Capital Partners (PRCP), the spectrum of opportunities for ancillary income is shifting, not shrinking. Events, marketing, partnerships, pop-ups — all these streams of revenue and crowd-drawing are being reimagined in real time. The company, which primarily focuses on mixed-use development and operations, currently has 12 assets either in ownership or under management, comprising 12 million square feet of consumer- focused space. Their typical product type is a super-regional shopping center. PRCP has global partners and a physical footprint from Hawaii to New York.

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